Shopify Tutorial

This article is from Shopify, and was republished and shared through Elksourcing with the permission of Shopify. Original link：https://www.shopify.com/blog/books-for-entrepreneurs Are you looking for advice on boosting your small business and improving your life? We’ve compiled a list of the best books by renowned business leaders, novelists, and successful entrepreneurs, packed with practical advice on becoming an industry innovator and finding your passion through meaningful work. With these books, you too can build your own business and thrive. We encourage you to find a local bookstore that offers delivery or curbside pickup. Check IndieBound if you truly don’t have local options, or consider purchasing from Bookshop, an online bookstore with a mission to financially support local, independent bookstores. 32 must-read entrepreneur books for 2020 1. The Power of Broke Author: Daymond John Daymond John is an influential voice for founders who don’t have a ton of money to get their small business started. In his bestselling The Power…

This article is from Shopify, and was republished and shared through Elksourcing with the permission of Shopify. Original link：https://www.shopify.com/blog/why-support-small-businesses The busiest shopping season of the year is upon us. Our inboxes are brimming with deals from businesses vying for our dollars. While there’s no indication that the pandemic will stop the Black Friday Cyber Monday surge, the way we shop has changed forever.  An increase in online shopping and adoption of alternative delivery methods are the most obvious trends. But what the pandemic has also uncovered—call it a silver lining—is an increased sense of community. We are all in this together. And our communities rely on the small businesses at the heart of them.  Go Forth Goods Small business owners have been hit especially hard by the measures and government mandates set to keep people safe. Many have been forced to close their doors. According to one report, during the first three months of…

This article is from Shopify, and was republished and shared through Elksourcing with the permission of Shopify. Original link：https://www.shopify.com/blog/motivational-quotesWhat is it about motivational quotes that make them so endearing? Every driven person eventually figures out that there’s a whole lot of feel-good time wasters out there that suck us because they feel like work, and browsing endless lists of motivational phrases are no exception. And yet, there’s hidden value in finding a concise expression that perfectly distills our own beliefs. Quotes often feel like our own opinions making a return visit, just augmented by someone with writing talent. And the right quote at the right time can change things—words matter, and motivating phrases can encourage us to get up, overcome tough times, take action, stop procrastinating, escape our comfort zone, invest in personal growth, and do the hard work that needs doing. Even genuinely successful people show some reverence to a favorite inspirational quote or…

This article is from Shopify, and was republished and shared through Elksourcing with the permission of Shopify. Original link：https://www.shopify.com/blog/analyzing-shopify-reportsWhat sites are referring traffic to your store? Where in the world are your visitors? How did your Black Friday Cyber Monday marketing campaign perform last year? What products are people searching for most? You have a lot of questions about your business, your customers and your marketing efforts. Fortunately, answers to many of those questions are in your Shopify reports and analytics. Reporting vs. analysis It’s the end of the day (or week, or month) so you open up your analytics tool and jot down some key metrics. “Traffic is up 2% week over week. Nice!” You pat yourself on the back, maybe do a little dance in your chair. That’s data reporting. Up is good, down is bad. You have to think of data and analytics the way you think of an iceberg….

This article is from Shopify, and was republished and shared through Elksourcing with the permission of Shopify. Original link：https://www.shopify.com/blog/7365564-32-key-performance-indicators-kpis-for-ecommerce Performance should inform business decisions, and KPIs should drive actions. Key performance indicators (KPIs) are like milestones on the road to online retail success. Monitoring them will help ecommerce entrepreneurs identify progress toward sales, marketing, and customer service goals. KPIs should be chosen and monitored depending on your unique business goals. Certain KPIs support some goals while they’re irrelevant for others. With the idea that KPIs should differ based on the goal being measured, it’s possible to consider a set of common performance indicators for ecommerce. Table of Contents What is a performance indicator? What is a key performance indicator? Why are key performance indicators important? What is the difference between a SLA and a KPI? Types of key performance indicators 67 key performance indicator examples for ecommerce How do I create a…

This article is from Shopify, and was republished and shared through Elksourcing with the permission of Shopify. Original link：https://www.shopify.com/blog/120261189-conversion-rate-optimization Your store needs to be designed with your customers in mind. While boosting your traffic can generate more sales, it’s just as important to focus on turning your current traffic into paying customers. At every step of your customers’ purchasing journeys, there are new opportunities for you to make their paths shorter, easier, and more enjoyable. Through rigorous experimentation and analysis, you can fine-tune your website to push people closer to making a purchase. This process is called Conversion Rate Optimization or CRO. Conversion Rate Optimization is a technique for increasing the percentage of your website traffic that makes a purchase, also known as a conversion. Conversions are a big deal. They’re that great moment when a casual visitor to your store finally buys one of your products. And, on a much smaller…

This article is from Shopify, and was republished and shared through Elksourcing with the permission of Shopify. Original link：https://www.shopify.com/blog/17156160-7-inspiring-ecommerce-call-to-action-examples-and-why-they-work Your storefront looks great.  You’ve spent a lot of time tweaking it and making sure everything flows properly. But why aren’t any visitors adding products to their cart?  You’ve taken time to advertise your store and it’s getting traffic, but it isn’t converting. Perhaps your visitors are having a hard time navigating your store because there isn’t a clear  call to action button.  They simply don’t know where to click. In this post, we’ll take a look at some inspirational examples of stores that have fantastic call to actions. You’ll be able to take their techniques and apply them to your own store. Let’s get started. What is a Call to Action? Your call to action is what tells visitors what to do, where they should click, and what to buy.  It’s what lights a path to your checkout…

This article is from Shopify, and was republished and shared through Elksourcing with the permission of Shopify. Original link：https://www.shopify.com/blog/ecommerce-checkout Few things are sadder than tuning into your analytics, excited to check out your sales numbers… and seeing data on thousands of abandoning customers. How did it come to this? I mean, there you are, spending countless hours of work designing, optimizing, and A/B testing your online store. You’d think it would be enough to ensure good conversion rates and steadily grow your customer base. But it isn’t. As you may know, over 60% of buyers leave their shopping carts without completing a purchase. And they won’t come back to complete the checkout unless you incentivize them to do so. That’s what most ecommerce brands try to do – win potential customers back. But in addition to that, what you must focus on is making it so they don’t want to leave in the first place. I want to show you some simple…