Shopify Tutorial

This article is from Shopify, and was republished and shared through Elksourcing with the permission of Shopify. Original link：https://www.shopify.com/blog/how-to-write-meta-descriptions You’re working hard to market your company. You’re writing your product descriptions, optimizing your images, and mastering most of the other elements of effective search engine optimization (SEO). Still, if you’re like many business owners, one aspect of SEO could be giving you trouble: meta descriptions. What is a meta description? A meta description is meta tag that acts as a 155-160 characters summary that describes the content of a web page. Search engines show it in search results when the meta description also includes the keywords being searched. Unlike the page title, meta descriptions are not a ranking factor, but they do entice users to click through to a page and are part of effective on page SEO. You’ll see them in a page’s code as <meta name=”description” content=, followed by the written description. When you type a…

This article is from Shopify, and was republished and shared through Elksourcing with the permission of Shopify. Original link：https://www.shopify.com/blog/sell-on-amazon Your online store is your home base, where you showcase your brand, connect with your audience and ultimately sell your products. That said, there are now many ways to reach and sell to existing and new audiences with Shopify channels. In particular, Shopify’s new Amazon integration offers you the opportunity to connect with potential customers searching on its marketplace. With all of your products managed in Shopify, you can create Amazon listings, link already existing Amazon listings, sync inventory, and fulfill orders. For more details on setting up Shopify’s Amazon channel, use this step-by-step guide and install the channel here. Shopify’s integration with Amazon is exciting news for many brands, and it’s okay to have questions: Why should I sell on Amazon? How do I manage pricing between my Shopify store and Amazon? What does it take…

This article is from Shopify, and was republished and shared through Elksourcing with the permission of Shopify. Original link：https://www.shopify.com/retail/inventory-management I used to dread the word “inventory.” As a part-time cashier in high school, the word meant only one thing: lots and lots of counting. It’s common for businesses to reconcile their inventory at the end of the year by counting all their physical stock and making sure it matches what’s on the books. For big companies like the one I used to work for, this requires everyone’s help. These days, I understand just how important solid inventory management is. Inventory is a placeholder for money. You paid money for your inventory, and you’ll get that money back (and then some) when you sell it. Holding inventory ties up a lot of cash. That’s why effective inventory management is crucial for growing a company. Just like cash flow, it can make or break your…

This article is from Shopify, and was republished and shared through Elksourcing with the permission of Shopify. Original link：https://www.shopify.com/blog/business-plan There are many reasons to write a business plan—it’s not solely the domain of entrepreneurs who want to secure funding to start or grow their business. A good business plan can help you clarify your strategy, identify potential roadblocks, decide what you’ll need in the way of resources, and evaluate the viability of your idea before you learn how to start a business. Whatever your reason for writing a business plan, the task will probably still feel like a homework assignment. When you’re starting a new business, your to-do list is a mile long and filled with more immediately rewarding tasks, like taking product photos, creating ad campaigns, and opening social media accounts. Not every successful business launches with a formal business plan, but many founders find value in taking time to step back, research…

This article is from Shopify, and was republished and shared through Elksourcing with the permission of Shopify. Original link：https://www.shopify.com/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography The perceived value of your products and the trustworthiness of your brand are often judged based on the quality of your visual presentation. That means having high-end, beautiful product photography can go a long way. However, not every online store owner can afford to invest in a professional photography studio when they’re just starting out. DIY product photography provides a great alternative, and as long as you know the proper tools and techniques, taking compelling product photos is well within your grasp. Start your photoshoot today At-home product photography studio—what you need How to take professional product photos on a white background Product photography tips Using your product photos Product photography FAQ At-home product photography studio—what you need Showcasing your ecommerce products with high-quality images can be the winning difference between a conversion…

This article is from Shopify, and was republished and shared through Elksourcing with the permission of Shopify. Original link：https://www.shopify.com/blog/trending-products To succeed in ecommerce, you need three things: in-demand products to sell, the skills to market them, and the drive to succeed. You already have the winner’s mindset—you’re continually learning, researching, and preparing for success. But finding popular products to sell can be a challenge. That’s why we update this list every year to help you uncover new trending product ideas. In this list, you’ll find trending products for 2021 that will (hopefully!) help you discover new business ideas—or maybe give you an idea for a great product to add to your existing online store. Since each niche product is meant for a distinct audience, we’re also sharing relevant marketing tips for reaching new customers. The products on this list were the top trending product categories on the Shopify platform during July to December 2020….

This article is from Shopify, and was republished and shared through Elksourcing with the permission of Shopify. Original link：https://www.shopify.com/blog/194984713-17-year-old-making-13500-a-month For years I’ve been advocating for people to start their own online stores. I love helping entrepreneurs create value seemingly out of thin air and have been fortunate to mentor a few students on their ecommerce journeys. One of my most successful students is Jonah, a 17 year old competitive swimmer from Denver, Colorado. Jonah was like many other people I’ve met. He wanted to start an online business, but he didn’t know how to code or have any experience doing it. So how did he go from knowing nothing about ecommerce, to making more than $13,500/month in revenue in his first year of business? How did you get your start in online marketing? I’ve worked a few part-time jobs and never enjoyed working for other people. I like working on my own time and I’m…

This article is from Shopify, and was republished and shared through Elksourcing with the permission of Shopify. Original link：https://www.shopify.com/blog/204910217-business-lessons-from-a-6-figure-beauty-brand Megan Cox went to bed and woke up in the morning to find that she had made $10,000 in sales overnight. At the time, she was an MIT student with a newly launched store, Amalie Beauty—her first foray into manufacturing and ecommerce. Amalie now has six-figure sales, a history of glowing press, and products that sell out as soon as they launch. How did it get here? Let’s rewind three years. Megan started her business to solve a pain point: she destroyed her natural lashes and couldn’t find a restorative product that worked. After poring through the research and matching it against the products on the market, she found a gap. What she also found was a massive audience for her product—an army of women (and men) looking for a simple, natural solution to a common problem….