• How Skincare Businesses Can Address Concerns to Increase Conversions

    How Skincare Businesses Can Address Concerns to Increase Conversions

    This article is from Shopify, and was republished and shared through Elksourcing with the permission of Shopify. Original link:https://www.shopify.com/blog/skin-care-marketing-online-store If you’re selling creams, soaps, hair or other skin care products online, one of the highest-impact ways you can increase sales and conversion is to address common customer objections. We’ve advised and worked with numerous skin care companies. Every store has a distinct audience, website, and selection of products. In turn, their customers have diverse wants and needs. That said, there are shared traits across skin care companies, and it’s worth examining the most meaningful similarities to ask: What are the top objections website visitors have in this particular industry? How should owners of skin care stores structure their product pages? What are the “must haves” a skin care store needs in order to convert visitors into customers? In this overview, we’ll dive into all that and more. To begin, let’s start with…

  • The Complete Guide to A/B Testing: Expert Tips from Google, HubSpot and More

    The Complete Guide to A/B Testing: Expert Tips from Google, HubSpot and More

    This article is from Shopify, and was republished and shared through Elksourcing with the permission of Shopify. Original link:https://www.shopify.com/blog/the-complete-guide-to-ab-testing This probably isn’t the first time you’ve read about A/B testing. You might even already A/B test your email subject lines or your social media posts. Despite the fact that there’s been plenty said about A/B testing in the field of marketing, a lot of people still get it wrong. The result? People making major business decisions based on inaccurate results from an improper test. A/B testing often is over simplified, especially in content written for store owners. Below you’ll find everything you need to know to get started with different types of A/B testing for ecommerce, explained as plainly as possible. Table of Contents What is A/B testing? How A/B testing works What is A/B/n testing? How long should A/B tests run? Why should you A/B test? What should you A/B test? Prioritizing A/B…

  • While Supplies Last: How to Use Scarcity and Urgency to Increase Sales

    While Supplies Last: How to Use Scarcity and Urgency to Increase Sales

    This article is from Shopify, and was republished and shared through Elksourcing with the permission of Shopify. Original link:https://www.shopify.com/blog/using-scarcity-urgency-increase-sales The fear of missing out can have a powerful effect on shoppers. A split test done by WhichTestWon showed that when a countdown timer was placed on a product page, it converted nearly 9% better than a variation of the product copy without a countdown timer. Creating a sense of urgency among your website visitors can help make more people buy and less people “go home and think about it”. There is potential for visitors on your website to procrastinate and try to delay their decision to buy. According to a study done by Centre De Recherche DMSP, consumers that were seen as high procrastinators had a 73% chance to not make a purchase decision immediately. Consumers that were determined to be low procrastinators still had a 26% chance. Introducing a product or time shortage, your customers will be less likely to delay…

  • Share Your Story: How to Write an About Us Page (+ Templates and Examples)

    Share Your Story: How to Write an About Us Page (+ Templates and Examples)

    This article is from Shopify, and was republished and shared through Elksourcing with the permission of Shopify. Original link:https://www.shopify.com/blog/how-to-write-an-about-us-page When creating a website, the About Us page is one of the first supporting pages you’ll likely design, regardless of the industry you’re in. They may go by different labels—“About,” “Story,” “Mission”—but these types of pages generally serve the same key purpose: to be the go-to page for a brand to say, “This is who we are.” When a visitor wants to learn more about you or your business, the About page is the page they’ll look for. Unfortunately, About Us pages are often treated as an obligation rather than an opportunity to build trust, tell your story, and share what makes you, you. Share your story ✍️ How About Us pages work How to write an About Us page About Us page templates About Us page examples Building trust with your About Us page About…

  • 9 Ways to Write Product Descriptions that Inform and Persuade Your Customers

    9 Ways to Write Product Descriptions that Inform and Persuade Your Customers

    This article is from Shopify, and was republished and shared through Elksourcing with the permission of Shopify. Original link:https://www.shopify.com/blog/8211159-9-simple-ways-to-write-product-descriptions-that-sell A product description is the marketing copy that explains what a product is and why it’s worth purchasing. The purpose of a product description is to supply customers with important information about the features and benefits of the product so they’re compelled to buy. However, entrepreneurs and marketers alike are susceptible to a common mistake that comes up when writing product descriptions. Even professional copywriters make it sometimes: writing product descriptions that simply describe your products. Why is it wrong? Because great product descriptions need to augment your product pages by selling your products to real people, not just acting as back-of-the-box dispensers of information for search engines (though search engine optimization can’t be an afterthought, of course). Let’s have a look at nine simple ways to persuade visitors to your online store with product…

  • What's a Value Proposition? It's What Your Business Does Better Than Anyone Else

    What’s a Value Proposition? It’s What Your Business Does Better Than Anyone Else

    This article is from Shopify, and was republished and shared through Elksourcing with the permission of Shopify. Original link:https://www.shopify.com/blog/value-proposition Why do your customers buy from you? What motivates people to choose you, to choose your products over the hundreds of alternatives? What makes your company, and your products, better than the rest? The answer: your value proposition. If you can perfect your value proposition, you can increase your conversion rate and improve your marketing strategies across many channels. Learning to present the value your company and products deliver in a compelling way is one of the most high-value, wide-reaching marketing activities. What is a value proposition? A value proposition is the value you promise to deliver to your customers post purchase. It’s ultimately what makes your product attractive to your ideal customer. A compelling value proposition meets three criteria: It’s specific. What are the specific benefits your target customer will receive? It’s pain-focused. How will your…

  • How to Start Your Own Brand From Scratch in 7 Steps

    How to Start Your Own Brand From Scratch in 7 Steps

    This article is from Shopify, and was republished and shared through Elksourcing with the permission of Shopify. Original link:https://www.shopify.com/blog/how-to-build-a-brand Building a brand from the ground up that stands out is no easy task. What should it look like? How should it make people feel? Will it resonate with my target audience? These are questions that inevitably come up when you start thinking about how to connect the dots between what you’re selling and who you’re trying to reach. You can check our guide on how to start a business to get started. Whether you’ve got nothing but a business idea or want to pivot your existing brand, here’s what you need to know about building a strong brand identity for your business. What exactly is a brand? A brand isn’t just a recognizable name and logo that distinguishes you in a crowded market. Your brand is how people perceive you wherever they interact with…

  • What a Unique Selling Proposition Is (And Isn't) Plus 10 Examples to Inspire You

    What a Unique Selling Proposition Is (And Isn’t) Plus 10 Examples to Inspire You

    This article is from Shopify, and was republished and shared through Elksourcing with the permission of Shopify. Original link:https://www.shopify.com/blog/unique-selling-proposition Competition is the natural order in business, especially for ecommerce brands where it’s not just your local competitors that you need to worry about. Customers are overwhelmed with options, and they want to quickly understand what makes one product or brand different than another. Knowing the right way to position yourself and your products can mean the difference between standing out and blending in. That’s why it’s crucial for all entrepreneurs to understand how to identify a unique selling proposition (USP) to help guide your branding and marketing decisions. What is a unique selling proposition? A unique selling proposition, more commonly referred to as a USP, is the one thing that makes your business better than the competition. It’s a specific benefit that makes your business stand out when compared to other businesses in your market. Forming an opinionated and…

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