packaging

A good product packaging will easily attract customer attention, deliver your brand identity, business image, and product value. It will increase your sales and expand the business. However, bad product packaging will undermine your business marketing efforts and discourage customer’s buying decision. That’s why most business startups would likely to spend time designing their product packaging.  How to create an excellent packaging to grow your business? The following is a general procedure. 1. Think of your brand The packaging is a great way to let your brand speak. You can create a positive association with your brand by developing customized boxes and packages. It would offer a special experience for the customers to unbox and find their purchased item. You have to think of your brand, business value, your target customers, etc. All your brand identity elements can be used on your packaging design including your logo, font, size, color, and images. Choose…

Nowadays, product packaging is proven more and more important, especially for retail. However, it’s always uneasy to create a unique and attractive packaging. Are there any good practices? The answer is yes. The followings are what I’ve learned from my 20-year experience in sourcing business. 1. Think of your brand The packaging is a great way to let your brand speak. You can create a positive association with your brand by developing customized boxes and packages. It would offer a special experience for the customers to unbox the orders and find their purchased item. You have to think of your brand, business value, your target customer of your brand, etc. 2. Understand your customer When you plan to design your product packaging, you have to understand your target customer, know what they expect from your business. After all, they are the ones who are ready to invest in your business….

Imagine if your factory made a serious error in the retail packaging and misspelled the name of your product. Not a good first impression, right? Worse still, imagine if your product was damaged during transit and didn’t even make it to the retail shelf because your supplier’s factory didn’t ship it with the proper protective packaging. Damaged or defective products can be a major drain on your company’s profits when they’re unsellable. Packaging inspection before shipping is vital to catching defects related to packaging and ensuring your products reach their destination on time and in the best condition. So, what issues should you or your inspector look for during packaging inspection? Let’s take a look at the three most common defects found during inspection, their consequences and what you can do to fix them. 1. Incorrect or missing shipping markings and barcodes You probably have specific requirements for labeling your packaging…

Packaging is considered to be both the presentation of products to consumers, and the configuration in which products will be expedited through various channels. The master carton design includes the configuration in which product will be shipped through channels for end-user consumption, making it especially important where packaging integrity is concerned. Why Packaging Integrity is Important? 1) Carefully planned packaging includes both cost savings obtained through the minimal use of materials, weight and labor, as well as reductions in potential rework costs. 2) Packaging has a direct impact on the perception of quality by the consumer.  3) Orientation is an important consideration because the carton itself only has stacking strength in one direction, which is why it is imperative that the pack be designed the way it will be stacked in transit. Labeling is important in communicating packaging requirements. 4) Packaging experiences a number of potentially damaging forces, which might include shock…

Importers often give much attention to product quality control when it comes to checking design, appearance, function and features. But a lack of attention paid to packaging quality control is most often to blame when a product is damaged or delayed during transit. And it’s a shame because other checks performed during product inspection become irrelevant when your product doesn’t survive the long journey abroad. Your end consumer may be tearing apart and then discarding your packaging as soon as they get their hands on your product. But that doesn’t mean you should rush through determining your packaging requirements with little regard for materials, assortment and inspection. Thankfully, there are several easy packaging checks you can perform during inspection to help you confirm whether your product will reach your customers undamaged and on time. 1. Verify package assortment and quantities Most small consumer products are packed in mass in larger…