Elksourcing

This article is from Shopify, and was republished and shared through Elksourcing with the permission of Shopify. Original link：https://www.shopify.com/blog/value-proposition Why do your customers buy from you? What motivates people to choose you, to choose your products over the hundreds of alternatives? What makes your company, and your products, better than the rest? The answer: your value proposition. If you can perfect your value proposition, you can increase your conversion rate and improve your marketing strategies across many channels. Learning to present the value your company and products deliver in a compelling way is one of the most high-value, wide-reaching marketing activities. What is a value proposition? A value proposition is the value you promise to deliver to your customers post purchase. It’s ultimately what makes your product attractive to your ideal customer. A compelling value proposition meets three criteria: It’s specific. What are the specific benefits your target customer will receive? It’s pain-focused. How will your…

This article is from Shopify, and was republished and shared through Elksourcing with the permission of Shopify. Original link：https://www.shopify.com/blog/how-to-build-a-brand Building a brand from the ground up that stands out is no easy task. What should it look like? How should it make people feel? Will it resonate with my target audience? These are questions that inevitably come up when you start thinking about how to connect the dots between what you’re selling and who you’re trying to reach. You can check our guide on how to start a business to get started. Whether you’ve got nothing but a business idea or want to pivot your existing brand, here’s what you need to know about building a strong brand identity for your business. What exactly is a brand? A brand isn’t just a recognizable name and logo that distinguishes you in a crowded market. Your brand is how people perceive you wherever they interact with…

This article is from Shopify, and was republished and shared through Elksourcing with the permission of Shopify. Original link：https://www.shopify.com/blog/unique-selling-proposition Competition is the natural order in business, especially for ecommerce brands where it’s not just your local competitors that you need to worry about. Customers are overwhelmed with options, and they want to quickly understand what makes one product or brand different than another. Knowing the right way to position yourself and your products can mean the difference between standing out and blending in. That’s why it’s crucial for all entrepreneurs to understand how to identify a unique selling proposition (USP) to help guide your branding and marketing decisions. What is a unique selling proposition? A unique selling proposition, more commonly referred to as a USP, is the one thing that makes your business better than the competition. It’s a specific benefit that makes your business stand out when compared to other businesses in your market. Forming an opinionated and…

This article is from Shopify, and was republished and shared through Elksourcing with the permission of Shopify. Original link：https://www.shopify.com/blog/4660242-what-should-i-name-my-online-store Choosing the best brand name can have a major impact on your small business. A snappy, memorable brand name gives you an immediate advantage when starting an ecommerce business. It makes it easy for potential customers to remember both you and your product and can set you up for long-term success. Odds are you’ve got a lot on your plate right now. Between determining your target audience, what products you’ll sell, and how much startup funding you need, things can easily add up.  So if you’re having trouble coming up with the perfect business name, it’s normal. This guide will walk you through how to brainstorm your business name, with name generators and examples to help you find the best one for your business.  Find your business name How to choose the perfect business…

This article is from Shopify, and was republished and shared through Elksourcing with the permission of Shopify. Original link：https://www.shopify.com/blog/17156388-22-awesome-websites-with-stunning-free-stock-images I know your pain. You’re looking for the right images for your online store, website, or social media feed. You don’t have time for product photography, so you’ve searched far and wide for free images to use but keep running into cheesy stock photos of people high-fiving in boardrooms or laughing into their salads. The good news: there’s a huge variety of excellent free and paid stock photography websites for commercial use available online. You just have to know where to look. We’ve compiled an exhaustive (and freshly updated) list of stock photo resources you can use to find free images to build your brand. Whether you need first-rate stock images for commercial use or a blog post hero, you’ll find what you’re looking for right here. Find your stock photos Free image license types…

This article is from Shopify, and was republished and shared through Elksourcing with the permission of Shopify.Original link:https://www.shopify.com/blog/online-logo-makers Your logo is more than just a group of symbols, letters, and colors. It’s the most recognizable brand identifier of your business, followed only by visual style and brand colors, and can be the driving force behind the success of your business.  In fact, 60% of consumers avoid brands that have an unattractive logo. So even if you have a great product or service, you can hinder your marketing and sales efforts without a good logo. As a new business owner, it can be hard to cough up the money to pay for a professional logo designer. If you have little design experience, how can you possibly make a logo by yourself? If this sounds like you, don’t sweat it. This article will walk you through the best free online logo makers, plus a few affordable…

This article is from Shopify, and was republished and shared through Elksourcing with the permission of Shopify.Original link:https://www.shopify.com/blog/shopify-themes Shopify’s mission is to make commerce better for everyone, and to date, we’ve helped over 1 million independent businesses turn what they’re into, into a business. Part of fulfilling that promise means ensuring our platform has beautiful, mobile-friendly themes available so you can build and customize your online store to your liking. Thanks to Shopify’s team of designers and developers, along with our many talented Partners, there is a wide selection of Shopify themes available to fit any budget and any industry. Below, we’ll first list the free Shopify themes you can use if you’re a cash-strapped upstart looking to get started, followed by a few premium Shopify themes available from our Partners. All premium themes are organized by industry—including fashion and apparel, jewelry and accessories, home, electronics, toys and games, and…

This article is from Shopify, and was republished and shared through Elksourcing with the permission of Shopify.Original link:https://www.shopify.com/blog/best-ecommerce-sites People don’t really judge a book by its cover, do they? Of course they do! Whether it’s the presentation of food at a fancy restaurant or the latest Apple product, humans seem to just love things that are beautifully designed. The same principle applies to websites, especially in the ecommerce field. If you’re not presenting your visitors with the best website design and packaging your products nicely, you’re definitely leaving money on the table. Attractive, cool website designs have always played a key role in a successful online sales and marketing strategy. That’s because beautiful design and an excellent color palette can increase the perceived value of your products. Whether you’re about to create a brand new ecommerce site or you’ve been thinking about redesigning your current site, the following list of the 27 best…