Elksourcing

This article is from Shopify, and was republished and shared through Elksourcing with the permission of Shopify. Original link：https://www.shopify.com/blog/120261189-conversion-rate-optimization Your store needs to be designed with your customers in mind. While boosting your traffic can generate more sales, it’s just as important to focus on turning your current traffic into paying customers. At every step of your customers’ purchasing journeys, there are new opportunities for you to make their paths shorter, easier, and more enjoyable. Through rigorous experimentation and analysis, you can fine-tune your website to push people closer to making a purchase. This process is called Conversion Rate Optimization or CRO. Conversion Rate Optimization is a technique for increasing the percentage of your website traffic that makes a purchase, also known as a conversion. Conversions are a big deal. They’re that great moment when a casual visitor to your store finally buys one of your products. And, on a much smaller…

This article is from Shopify, and was republished and shared through Elksourcing with the permission of Shopify. Original link：https://www.shopify.com/blog/17156160-7-inspiring-ecommerce-call-to-action-examples-and-why-they-work Your storefront looks great.  You’ve spent a lot of time tweaking it and making sure everything flows properly. But why aren’t any visitors adding products to their cart?  You’ve taken time to advertise your store and it’s getting traffic, but it isn’t converting. Perhaps your visitors are having a hard time navigating your store because there isn’t a clear  call to action button.  They simply don’t know where to click. In this post, we’ll take a look at some inspirational examples of stores that have fantastic call to actions. You’ll be able to take their techniques and apply them to your own store. Let’s get started. What is a Call to Action? Your call to action is what tells visitors what to do, where they should click, and what to buy.  It’s what lights a path to your checkout…

This article is from Shopify, and was republished and shared through Elksourcing with the permission of Shopify. Original link：https://www.shopify.com/blog/ecommerce-checkout Few things are sadder than tuning into your analytics, excited to check out your sales numbers… and seeing data on thousands of abandoning customers. How did it come to this? I mean, there you are, spending countless hours of work designing, optimizing, and A/B testing your online store. You’d think it would be enough to ensure good conversion rates and steadily grow your customer base. But it isn’t. As you may know, over 60% of buyers leave their shopping carts without completing a purchase. And they won’t come back to complete the checkout unless you incentivize them to do so. That’s what most ecommerce brands try to do – win potential customers back. But in addition to that, what you must focus on is making it so they don’t want to leave in the first place. I want to show you some simple…

This article is from Shopify, and was republished and shared through Elksourcing with the permission of Shopify. Original link：https://www.shopify.com/blog/skin-care-marketing-online-store If you’re selling creams, soaps, hair or other skin care products online, one of the highest-impact ways you can increase sales and conversion is to address common customer objections. We’ve advised and worked with numerous skin care companies. Every store has a distinct audience, website, and selection of products. In turn, their customers have diverse wants and needs. That said, there are shared traits across skin care companies, and it’s worth examining the most meaningful similarities to ask: What are the top objections website visitors have in this particular industry? How should owners of skin care stores structure their product pages? What are the “must haves” a skin care store needs in order to convert visitors into customers? In this overview, we’ll dive into all that and more. To begin, let’s start with…

This article is from Shopify, and was republished and shared through Elksourcing with the permission of Shopify. Original link：https://www.shopify.com/blog/the-complete-guide-to-ab-testing This probably isn’t the first time you’ve read about A/B testing. You might even already A/B test your email subject lines or your social media posts. Despite the fact that there’s been plenty said about A/B testing in the field of marketing, a lot of people still get it wrong. The result? People making major business decisions based on inaccurate results from an improper test. A/B testing often is over simplified, especially in content written for store owners. Below you’ll find everything you need to know to get started with different types of A/B testing for ecommerce, explained as plainly as possible. Table of Contents What is A/B testing? How A/B testing works What is A/B/n testing? How long should A/B tests run? Why should you A/B test? What should you A/B test? Prioritizing A/B…

This article is from Shopify, and was republished and shared through Elksourcing with the permission of Shopify. Original link：https://www.shopify.com/blog/using-scarcity-urgency-increase-sales The fear of missing out can have a powerful effect on shoppers. A split test done by WhichTestWon showed that when a countdown timer was placed on a product page, it converted nearly 9% better than a variation of the product copy without a countdown timer. Creating a sense of urgency among your website visitors can help make more people buy and less people “go home and think about it”. There is potential for visitors on your website to procrastinate and try to delay their decision to buy. According to a study done by Centre De Recherche DMSP, consumers that were seen as high procrastinators had a 73% chance to not make a purchase decision immediately. Consumers that were determined to be low procrastinators still had a 26% chance. Introducing a product or time shortage, your customers will be less likely to delay…

This article is from Shopify, and was republished and shared through Elksourcing with the permission of Shopify. Original link：https://www.shopify.com/blog/how-to-write-an-about-us-page When creating a website, the About Us page is one of the first supporting pages you’ll likely design, regardless of the industry you’re in. They may go by different labels—“About,” “Story,” “Mission”—but these types of pages generally serve the same key purpose: to be the go-to page for a brand to say, “This is who we are.” When a visitor wants to learn more about you or your business, the About page is the page they’ll look for. Unfortunately, About Us pages are often treated as an obligation rather than an opportunity to build trust, tell your story, and share what makes you, you. Share your story ✍️ How About Us pages work How to write an About Us page About Us page templates About Us page examples Building trust with your About Us page About…

This article is from Shopify, and was republished and shared through Elksourcing with the permission of Shopify. Original link：https://www.shopify.com/blog/8211159-9-simple-ways-to-write-product-descriptions-that-sell A product description is the marketing copy that explains what a product is and why it’s worth purchasing. The purpose of a product description is to supply customers with important information about the features and benefits of the product so they’re compelled to buy. However, entrepreneurs and marketers alike are susceptible to a common mistake that comes up when writing product descriptions. Even professional copywriters make it sometimes: writing product descriptions that simply describe your products. Why is it wrong? Because great product descriptions need to augment your product pages by selling your products to real people, not just acting as back-of-the-box dispensers of information for search engines (though search engine optimization can’t be an afterthought, of course). Let’s have a look at nine simple ways to persuade visitors to your online store with product…