Shopify Reports and Analytics

This article is from Shopify, and was republished and shared through Elksourcing with the permission of Shopify. Original link：https://www.shopify.com/blog/analyzing-shopify-reportsWhat sites are referring traffic to your store? Where in the world are your visitors? How did your Black Friday Cyber Monday marketing campaign perform last year? What products are people searching for most? You have a lot of questions about your business, your customers and your marketing efforts. Fortunately, answers to many of those questions are in your Shopify reports and analytics. Reporting vs. analysis It’s the end of the day (or week, or month) so you open up your analytics tool and jot down some key metrics. “Traffic is up 2% week over week. Nice!” You pat yourself on the back, maybe do a little dance in your chair. That’s data reporting. Up is good, down is bad. You have to think of data and analytics the way you think of an iceberg….