sales people

It is often said that customers buy from people they like. While we don’t usually buy from people we dislike, there is one more dimension to this old saying: Customers buy from people they trust. To illustrate this point further, let’s look at how typical prospective customers react to new sales people making the first contact with them (otherwise known as cold-calling):1. They find an excuse to hang up the phone as soon as possible.2. They make themselves very busy during appointments with sales people.3. They keep their mouths shut as much as possible when sales people ask questions.4. They will not refer the sales people to a higher authority even when such a need is clear.5. They often use delay tactics such as “If there is a need, we will call you” to appease sales people, etc. These are, just a few examples, of customer’s behaviours when they distrust…