New Product

Inspiration is the easiest part of starting a business. The hard part? Putting in the hours and preparation for launching a new product or service. Creating a plan and roadmap are essential to staying on task. Here are 6 steps that should not be overlooked. 1. Planning Your Product Strategy Before you start investing into a product design, you need to have a product strategy in place. How will you market your product? Will it be sold in stores or online? What features are most important? You need to define the goals of your product. You need to have a clear understanding of what your product does for customers, and how it will grow your company. Start by answering these questions before you think about product features and marketing strategies. Or, better yet, allow your prospects to answer them for you. Survey potential customers to find out which product features and…