• While Supplies Last: How to Use Scarcity and Urgency to Increase Sales

    This article is from Shopify, and was republished and shared through Elksourcing with the permission of Shopify. Original link:https://www.shopify.com/blog/using-scarcity-urgency-increase-sales The fear of missing out can have a powerful effect on shoppers. A split test done by WhichTestWon showed that when a countdown timer was placed on a product page, it converted nearly 9% better than a variation of the product copy without a countdown timer. Creating a sense of urgency among your website visitors can help make more people buy and less people “go home and think about it”. There is potential for visitors on your website to procrastinate and try to delay their decision to buy. According to a study done by Centre De Recherche DMSP, consumers that were seen as high procrastinators had a 73% chance to not make a purchase decision immediately. Consumers that were determined to be low procrastinators still had a 26% chance. Introducing a product or time shortage, your customers will be less likely to delay…

    Shopify Tutorial 2021-05-06
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