This article is from Shopify, and was republished and shared through Elksourcing with the permission of Shopify. Original link：https://www.shopify.com/blog/using-scarcity-urgency-increase-sales The fear of missing out can have a powerful effect on shoppers. A split test done by WhichTestWon showed that when a countdown timer was placed on a product page, it converted nearly 9% better than a variation of the product copy without… Continue reading While Supplies Last: How to Use Scarcity and Urgency to Increase Sales