exporters

Below are some of the common mistakes many exporters make, as well as ways in which you should avoid them. 1. Expanding to too large of a geographic area Every country has its unique personality, and those personalities are comprised from millions of people in that country. However, every country is comprised of smaller communities, whether they’re states, provinces, villages, towns, and neighborhoods. Each of these subsets represent a microcosm of the whole. Failure to understand that each region of a country has its own tastes and needs is a surefire way to exporting failure. 2. Selecting the Wrong Overseas Partners and Distributors Just as you need to be careful not to grow too quickly and too “generically” when first starting out your export business, it is critical to your future and continued success that you find overseas partners and distributors that align with your company’s goals and values. This is…