• Elksourcing:8 Tips for Your First Approach to Chinese Companies

    There is a belief in the West that Chinese companies are competing very hard for your business and you’ve just got to send a mass email out to get a dozen competing responses, fighting to make your product. The reality is very different. Chinese companies are often overwhelmed with emails from importers who (most of the time) are not serious buyers and will never place an order. Why spend hours dealing with impersonal emails that in most cases are just for price comparison? 99% of emails to Chinese companies are just that, and they know it. The best way to make first contact is with a detailed and targeted email to the company. Then make a follow up call within a few days to confirm that they have received it and are dealing with it. Here are eight tips to make sure that they pay attention to you when you make…

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