• How to Start a Skincare Line: 9 Lessons From a 6-Figure Brand That Launched in a Dorm Room

    This article is from Shopify, and was republished and shared through Elksourcing with the permission of Shopify. Original link:https://www.shopify.com/blog/204910217-business-lessons-from-a-6-figure-beauty-brand Megan Cox went to bed and woke up in the morning to find that she had made $10,000 in sales overnight. At the time, she was an MIT student with a newly launched store, Amalie Beauty—her first foray into manufacturing and ecommerce. Amalie now has six-figure sales, a history of glowing press, and products that sell out as soon as they launch. How did it get here? Let’s rewind three years. Megan started her business to solve a pain point: she destroyed her natural lashes and couldn’t find a restorative product that worked. After poring through the research and matching it against the products on the market, she found a gap. What she also found was a massive audience for her product—an army of women (and men) looking for a simple, natural solution to a common problem….

    Shopify Tutorial 2021-05-11
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