-
How to Write Meta Descriptions that Drive Traffic and Conversions
This article is from Shopify, and was republished and shared through Elksourcing with the permission of Shopify. Original link:https://www.shopify.com/blog/how-to-write-meta-descriptions You’re working hard to market your company. You’re writing your product descriptions, optimizing your images, and mastering most of the other elements of effective search engine optimization (SEO). Still, if you’re like many business owners, one aspect of SEO could be giving you trouble: meta descriptions. What is a meta description? A meta description is meta tag that acts as a 155-160 characters summary that describes the content of a web page. Search engines show it in search results when the meta description also includes the keywords being searched. Unlike the page title, meta descriptions are not a ranking factor, but they do entice users to click through to a page and are part of effective on page SEO. You’ll see them in a page’s code as <meta name=”description” content=, followed by the written description. When you type a…