Increase Conversions

This article is from Shopify, and was republished and shared through Elksourcing with the permission of Shopify. Original link：https://www.shopify.com/blog/skin-care-marketing-online-store If you’re selling creams, soaps, hair or other skin care products online, one of the highest-impact ways you can increase sales and conversion is to address common customer objections. We’ve advised and worked with numerous skin care companies. Every store has a distinct audience, website, and selection of products. In turn, their customers have diverse wants and needs. That said, there are shared traits across skin care companies, and it’s worth examining the most meaningful similarities to ask: What are the top objections website visitors have in this particular industry? How should owners of skin care stores structure their product pages? What are the “must haves” a skin care store needs in order to convert visitors into customers? In this overview, we’ll dive into all that and more. To begin, let’s start with…