• Elksourcing:How to Use Customer Testimonials?

    Using customer testimonials in your marketing efforts can be very effective. They help to build your reputation, credibility and sales. Don’t be afraid to ask your satisfied customers to give you a testimonial. Most will be happy to offer their opinions. Be sure to ask their permission to use the testimonials in your marketing campaign. Be sure to use the more detailed testimonials. Generic lines such as “Your product is great” are not as effective as one such as: “I’ve only been using your product for one week and already I have more energy than ever before!” You want the testimonial to highlight the benefits of your products or services – the more detail the better! You can also use small snippets from a long testimonial when appropriate. For example: When advertising a diet supplement, you could use a snippet such as “I lost over 50 pounds!” Below are ten…

    Shopify Tutorial 2021-04-06
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