Brand

This article is from Shopify, and was republished and shared through Elksourcing with the permission of Shopify. Original link：https://www.shopify.com/blog/how-to-build-a-brand Building a brand from the ground up that stands out is no easy task. What should it look like? How should it make people feel? Will it resonate with my target audience? These are questions that inevitably come up when you start thinking about how to connect the dots between what you’re selling and who you’re trying to reach. You can check our guide on how to start a business to get started. Whether you’ve got nothing but a business idea or want to pivot your existing brand, here’s what you need to know about building a strong brand identity for your business. What exactly is a brand? A brand isn’t just a recognizable name and logo that distinguishes you in a crowded market. Your brand is how people perceive you wherever they interact with…