A/B Testing

This article is from Shopify, and was republished and shared through Elksourcing with the permission of Shopify. Original link：https://www.shopify.com/blog/the-complete-guide-to-ab-testing This probably isn’t the first time you’ve read about A/B testing. You might even already A/B test your email subject lines or your social media posts. Despite the fact that there’s been plenty said about A/B testing in the field of marketing, a lot of people still get it wrong. The result? People making major business decisions based on inaccurate results from an improper test. A/B testing often is over simplified, especially in content written for store owners. Below you’ll find everything you need to know to get started with different types of A/B testing for ecommerce, explained as plainly as possible. Table of Contents What is A/B testing? How A/B testing works What is A/B/n testing? How long should A/B tests run? Why should you A/B test? What should you A/B test? Prioritizing A/B…