Packaging is considered to be both the presentation of products to consumers, and the configuration in which products will be expedited through various channels.

The master carton design includes the configuration in which product will be shipped through channels for end-user consumption, making it especially important where packaging integrity is concerned.

Why Packaging Integrity is Important?

1) Carefully planned packaging includes both cost savings obtained through the minimal use of materials, weight and labor, as well as reductions in potential rework costs.

2) Packaging has a direct impact on the perception of quality by the consumer. 

3) Orientation is an important consideration because the carton itself only has stacking strength in one direction, which is why it is imperative that the pack be designed the way it will be stacked in transit. Labeling is important in communicating packaging requirements.

4) Packaging experiences a number of potentially damaging forces, which might include shock from handling, drops, vibration from transportation or compression from stacking in warehouses and vehicles.

5) Above all else, the objective of packaging is to insure products arrive safely in the hands of consumers without sustaining damage or other potential cosmetic or aesthetic issues.

How to verify if a packaging integrity is good?

Professional QC companies use the International Safe Transit Association (ISTA) standards for special testing during on-site inspections. This evaluation focuses on the drop-test of individual cartons at a corner, 3 edges and 6 sides from a certain height to concrete floor. The ISTA-1 is considered non-simulation integrity performance testing and is designed to challenge the strength and robustness of the product and package combination, not to simulate environmental occurrences. Defects resulting from this test are considered as critical, so any issues noted with the product result in a reject status.


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