Many importers don’t have the expertise, or the time, to find and manage China manufacturing partners. They typically need help from a sourcing agent to handle these tasks:
· Identifying, screening, and qualifying new suppliers;
· Help in developing new products/styles with suppliers;
· Ongoing management of the supplier relationships (communication, quality control, shipments follow-up).
What are the most common mistakes to avoid when evaluating sourcing agents and working with them?
1. Unreasonable expectations
Even the best sourcing agent will have a hard time getting you low prices, on-time shipments, and consistently great quality. If someone promises this to you, you are not talking to a professional.
Know what is most important to you, and plan accordingly. For example, if you absolutely need on-time and high-quality products, then you cannot work with the cheapest manufacturers on the market.
2. Not clarifying the sourcing agent’s responsibility
Let’s say you work with a third-party service provider that takes care of the sourcing/production side of your business. What guarantee do they offer in case a supplier scams you? If shipments are behind schedule? And if you receive junk product in your warehouse?
Will they at least pay some of their fees back to you? Do you have a contract with them?
3. Failing to consider the agent’s geographical presence
If you purchase products that are mostly made in Guangdong province, don’t work with an agent who is only present in Zhejiang. How often will he have face-to-face contact with suppliers (not to mention controlling product quality)?
This is the problem with individual agents: they generally know only one industry in one area.
4. Assuming that they follow a rigorous process
When you evaluate sourcing agencies, try to understand how they work. Request to see their order management system (if any). Even better, ask for examples of factory visit reports, product QC checklists, and QC reports.
If the agent is more disorganized than the manufacturer, he will give you knew headaches.
5. Accepting an inappropriate compensation structure
Giving a commission to a sourcing company is very common. Finding and managing a good supplier it is a lot of work. But, if you keep re-ordering the same products from the same sources, you will probably pay more than you should.
Another option, which better reflects the agent’s work, is to pay a flat fee for each job: identifying and screening suppliers; following each new product development; managing each order’s production & shipment.
6. Insisting on going “factory direct”
If a sourcing agent is watching for your interests on the ground, you should try to purchase directly from a manufacturer, right?
Well, not always. If you import small quantities, large manufacturers will seldom be interested in your business. And trading companies might be the right solution to place production in smaller workshops.
7. Not checking the market price by yourself
How do you get an idea of the market price for a given product? You simply (1) request quotes from 10 companies listed on globalsources.com, (2) eliminate outliers, and (3) calculate the average price.
If the supplier’s price is above the market price, your agent might get a hidden commission. Even the multi-billion dollars “contract manufacturers” play this game when they sell to mega-retailers, so it can happen to you as well.
8. Not asking for reporting on production status & quality
A sourcing agent should work for you, the buyer. You should be briefed every time your agent visits your manufacturers.
· If they only report on production status when a shipment is delayed, you should ask for regular updates on every production run.
· If they fail to notice some quality issues, you should request them to appoint a professional third-party inspector (at least for final random inspections). And you should be in CC of the report.
9. Micromanaging production yourself
Some importers ask a sourcing agent for help but keep interfering. They show suppliers that they are the ones taking the decisions. Then what happens? Suppliers don’t listen to the sourcing agent anymore.
Make sure that your sourcing partner is involved in all decisions (you pay for their professional advice, right?), and that your suppliers know that.
10. Relying too much on a third party
What happens if your sourcing agent goes out of business? Or if they re-negotiate the deal and they want you to buy from them? You should be prepared for these situations.
Don’t get locked into a relationship with an agent. You need to know the main actors in your supply chain, and you should get regular reporting on the situation on the ground.